T o develop the existing successful format in store, following brand guidelines, creating a warm, welcoming, fun, light environment which will engage and capture the imagination.
Entertainer White City
The Entertainer, White City is a flagship store and we were extremely pleased to be made part of its creation. In partnership with The Entertainer store development team, we helped design, collate and implement the WOW factor by utilising our existing experience with The Entertainer brand.
Details: Using bright colours, large format graphics, LED lighting, new material specification alongside entrance theatre helped bring the store to life and support the often used tagline - More Toys, More Value, More Fun!